San Francisco is set to take centre stage on the global football and soccer calendar, welcoming international fans, supporter groups, and travelling teams for one of the world’s biggest sporting events in 2026. With matches taking place at Bay Area Stadium in Santa Clara and the city serving as a major host destination, Union Square will be one of the most sought-after bases for match-weekend stays.
At The Marker San Francisco, we offer a boutique home for football and soccer travellers who want to stay central, connected, and immersed in the city’s match-day energy. Located in Union Square, our hotel places you within walking distance of top sports bars, transport links, restaurants, and fan hubs, while keeping Bay Area Stadium within easy reach by train or car.
Why Union Square Is the Best Base for Football & Soccer Fans
When travelling for major football and soccer tournaments, location matters. Union Square offers the perfect balance between match-day access and city atmosphere.
From The Marker, you’re positioned in the heart of downtown San Francisco with direct connections to Santa Clara via Caltrain and BART, plus fast access to Market Street, SoMa, and the city’s major entertainment districts. Between matches, Union Square delivers everything fans want: big-screen sports bars, late-night dining, rooftop lounges, and walkable sightseeing.
It’s also one of the easiest neighbourhoods for international visitors. You can arrive via SFO, take BART straight into the city, and settle into a central hotel without needing a car.
A Boutique Hotel Built for Match-Weekend Travel
At The Marker Hotel, match weekends feel effortless. Our Rooms & Suites combine design-led comfort with the flexibility groups and international travellers need, whether you’re staying for a single fixture or a full tournament run.
Supporter groups, families, and travelling fans benefit from spacious layouts, connecting room options, and group booking support. Our onsite restaurant, lobby and lounge spaces offer relaxed meeting points for pre-match gatherings, post-game celebrations, and watch parties.
With Union Square on your doorstep, your stay becomes part of the football and soccer experience, not just somewhere to sleep between matches.
Every detail is designed with comfort and care in mind, reflecting The Marker’s commitment to being one of the most welcoming dog-friendly hotels in San Francisco, where both you and your pet can relax in style.
- 2 Complimentary PATH Water Bottles
- 24-Hour Fitness Center
- Breakfast and Dinner Service
- Business Center
- California Green Lodging Certification at Leadership Level
- Co-Working Space
- Complimentary local & long distance calls
- Concierge Service
- Curbside Valet
- Filtered FloWater Stations
- Pet-Friendly
- Smoke-Free Property
- WiFi
Easy Match-Day Travel to Bay Area Stadium from Union Square
Travelling from downtown San Francisco to Bay Area Stadium in Santa Clara is straightforward from Union Square, making The Marker an ideal base for football and soccer fans.
Guests can take advantage of direct BART and Caltrain connections, special match-day train services, and coach transfers organised for major tournaments. Our concierge team is always on hand to help plan the smoothest route, whether you’re travelling solo or coordinating transport for a full supporter group.
Staying centrally means you get the best of both worlds: city life in San Francisco and easy access to one of the region’s biggest sporting venues.
Where to Watch Football & Soccer Near Union Square
For fans following multiple fixtures or travelling between match days, Union Square offers some of the city’s best football and soccer viewing venues, all within walking distance of The Marker.
A few favourites close to the hotel include:
- Golden Gate Tap Room (7-minute walk) – A Union Square institution with wall-to-wall screens, lively match-day crowds, and space for large supporter groups.
- Mikkeller Bar San Francisco (SoMa) (7-minute walk) – A modern beer hall with large screens, excellent beer, and a strong match-day following.
Our team is always happy to recommend additional venues, supporter meet-ups, and official fan zones during tournament season.
Group Travel, Room Blocks & Supporter Stays
Travelling as a group? We specialise in hosting football supporters, tour operators, families, and corporate hospitality groups.
We offer:
- Group accommodation in San Francisco
- Dedicated room blocks
- Group hotel rates
- Flexible booking terms
- Supporter-friendly layouts
- Central meet-up spaces
Whether you’re travelling with friends, a supporters’ club, or an international tour group, we make it easy to stay together in one of the city’s most walkable locations.
The Marker Football & Soccer Travel Offer
To mark San Francisco’s role on the global football and soccer stage, we’re preparing a dedicated Match-Weekend Travel Offer designed specifically for international fans and supporter groups.
The offer will include:
- Preferred match-weekend rates in Union Square
- Group room blocks for supporters and tour operators
- Curated pub and watch-party recommendations
Whether you’re travelling for a single knockout match or a full tournament, our offer will turn your San Francisco stay into part of the experience.
Stay, Watch, Celebrate & Explore San Francisco Between Matches
A football trip to San Francisco is about far more than the stadium. Between fixtures, Union Square offers some of the city’s best dining, shopping, theatre, and nightlife — all within walking distance of The Marker.
Spend your mornings exploring Chinatown, riding the iconic cable cars, or walking Market Street. In the evenings, head to rooftop cocktail bars, late-night restaurants, or one of the city’s many live-music venues. Match weekends quickly become full San Francisco experiences, blending sport with culture, food, and nightlife.
Back at the hotel, our amenities are designed to support both recovery and connection. Guests enjoy 24-hour access to our fitness centre, premium Wi-Fi throughout the hotel, and relaxed social spaces ideal for group gatherings and supporter meetups.
Frequently Asked Questions
Your Questions Answered
Yes, our Union Square location offers easy access to BART and Caltrain routes connecting directly to Santa Clara for match days.
We do, at The Marker, provide room blocks in San Francisco for supporter groups, teams, tour operators, and corporate partners travelling for football and soccer events.
Yes, Union Square is home to some of San Francisco’s most popular football and sports bars, all within walking distance of the hotel.
Absolutely, we regularly host international guests and supporter groups, offering concierge support, transport guidance, and group booking services.
Yes, our team creates tailored group hotel rates for football tours, supporter clubs, and event organisers.
Hotel Offers in SF
Offers & Experiences That Make Your Stay Even Better
Uncover ways to save, ways to make your trip easier, and privileges you won’t find anywhere else. Discover a suite of offers to suit your getaway.
Macy’s Romance & Rosé at The Marker
Sweep your Valentine off their feet with a romantic Union Square escape. Stay at The Marker Hotel and enjoy a $100 Macy's gift card, complimentary mimosa flight, personal stylist appointment, and exclusive shopping perks for an unforgettable celebration of love.
West Coast Resident Package
Escape to luxury with our exclusive West Coast Residents Package for CA, OR, WA, ID & NV residents. Enjoy up to 15% off your stay and complimentary parking.
The Perfect Morning
Start your day right with the perfect morning with breakfast for two at Tratto. Now open daily at 7 AM
Suite Dreams
Indulge in luxury at The Marker Hotel SF with our Premium Corner One Bedroom Suite. Unwind in your private jetted bathtub with complimentary spa-worthy bath accessories, enjoy early check-in/late check-out, and relax in a spacious suite featuring a king bed and separate living area. No destination fees - just pure San Francisco sophistication.
Paw Prints in the City
Because your furry friends deserve the best, The Marker’s VIP (Very Important Pet) Package ensures they’re treated like royalty.
Stay Longer and Save
The longer you stay, the more you save. Book 3–6 nights and get 15% off, or stay 7 nights or more and save 20%.
Preferred Pride
Book our special Pride rate to receive a $50 hotel credit, plus a festive welcome amenity upon arrival.
