Start the New Year with a Boutique Winter Getaway to San Francisco

A New Year, A New Stay in Union Square

January in San Francisco is a time for fresh starts, mild days, clear skies, and the kind of calm that makes you slow down and savor the city. From morning walks through Union Square to evenings spent dining or catching a show, winter here is all about easy exploration and quiet luxury.

At The Marker San Francisco, we invite you to experience the city at its most relaxed. Our Union Square location places you just steps from iconic attractions, boutique shopping, and the cultural pulse of downtown. Whether you’re here for a weekend escape or an extended stay, our boutique hotel blends warmth, creativity, and comfort in the heart of it all.

Discover the Best Hotel Deals in San Francisco This Winter

There’s no better time to plan a winter getaway to San Francisco. January offers exceptional value, and we’re making it even better with our exclusive hotel offers.

From weekday getaways to longer stays, our packages are designed to help you experience more, think early check-ins, flexible checkouts, and added perks for booking direct. Whether you’re planning a last-minute winter escape or looking for the best boutique hotel deals in San Francisco, we’ll help you start the year feeling refreshed and inspired.

Union Square in Winter: Where Culture Meets Calm

Union Square may be known for its energy, but winter brings out its softer side. With the holiday crowds gone and twinkling lights still glowing above the plaza, this is one of the best times to experience the neighborhood at your own pace.

We’re just a short stroll from San Francisco’s best shopping, art galleries, and theaters. Spend the afternoon exploring local boutiques and design stores, then catch a performance at the Curran Theater or the American Conservatory Theater.

If you’re planning your itinerary, our Things to Do near The Marker guide is full of ideas, from can’t-miss landmarks to hidden gems just beyond our doors.

Stay Cozy, Connected, and Active

At The Marker, comfort and productivity go hand in hand. Whether you’re traveling for business, leisure, or both, every detail of your stay has been designed to help you unwind while staying connected to what matters most.

You’ll enjoy boutique amenities that make every stay effortless:

• Complimentary premium Wi-Fi for seamless streaming or work 
• Daily coffee and tea service in our restaurant — the perfect start to your morning 
• 24-hour fitness center, featuring state-of-the-art equipment and open space for stretching or strength training 
• Pet-friendly rooms, because every guest deserves a warm welcome 
• Curbside valet and nearby public transit make it easy to move around the city 

Our fitness center is one of our most-loved amenities, bright, modern, and designed for both energy and ease. Whether you’re jumpstarting your day with a run, unwinding after meetings, or keeping up your wellness goals on the road, you’ll find everything you need right here.

Beyond your room, you’ll find creative corners that encourage both focus and connection. Our art-filled lobby sets the tone for your stay, while our intimate meeting and event spaces offer inspiring settings for small gatherings and brainstorming sessions.

Unwind and Dine at Tratto

After a day of winter exploring, nothing feels better than coming home to comfort. Our on-site restaurant, Tratto, brings modern Italian dining to Union Square with a lively, local spirit.

From handmade pastas to seasonal cocktails, Tratto blends neighborhood warmth with culinary creativity. Whether you’re joining us for a business lunch, date night, or weekend brunch, you’ll experience the kind of dining that defines San Francisco, flavorful, social, and effortlessly stylish.

Prefer to dine in? Our Rooms & Suites are made for slow mornings and cozy nights. Curl up with room service, relax after a long day, or toast the new year in your own private retreat.

Work and Gather in Downtown San Francisco

Our central Union Square location makes The Marker an ideal base for both business and social gatherings. We’re just minutes from the Financial District and Moscone Center, making it easy to attend meetings or host your own.

Our Meetings & Events spaces are designed with the same attention to detail as our rooms, flexible layouts, creative energy, and the technology to make every event run smoothly.

From corporate offsites to intimate receptions, our team helps plan gatherings that feel professional yet personal, the true hallmark of a boutique hotel experience.

Practical Tips for Your San Francisco Winter Getaway

A few insider tips to make the most of your winter stay:

• Weather in San Francisco in winter: Expect mild days around 55°F (13°C), perfect for walking and exploring. Layering is key — mornings are cool, afternoons warm. 
• Getting around: Our Union Square location puts BART, Muni, and cable cars within easy reach, making it simple to explore the city without a car. 
• Seasonal highlights: January brings new art exhibits and exceptional post-holiday shopping deals. It’s the ideal time for a cultural reset. 
• Packing essentials: Bring a light jacket, comfortable shoes, and your camera, winter light in San Francisco makes for beautiful photos. 
• Wellness on the go: Keep your health goals in check with 24-hour access to our fitness center and nearby outdoor jogging routes through Union Square and Nob Hill.

Plan Your Boutique Winter Escape

There’s something special about starting the year in San Francisco, the calm after the holidays, the creativity that lingers in the air, and the sense of possibility that defines this city.

At The Marker, we make it easy to turn that feeling into a stay worth savoring. From boutique comfort to curated experiences, our Union Square location is the perfect base for your winter adventures.

Explore our latest offers and plan your winter getaway with us today.