How to Spend the Holiday Season in Union Square SF
Twinkling lights strung high above bustling sidewalks. The crisp San Francisco air as you glide across the ice, skyscrapers sparkling all around. Carolers in Victorian attire fill the evening with festive songs, while the scent of spiced cider warms your hands.
Welcome to Union Square at Christmas in San Francisco, the city’s heart of holiday magic. From ice skating under the stars to world-class shopping and unforgettable cultural experiences, Union Square transforms into a winter wonderland every year. Just blocks away, The Marker Hotel offers the perfect home base, blending cozy charm with seasonal touches that make your holiday getaway feel truly special.
This guide will help you plan a magical holiday season in SF, whether you’re here for a family trip, romantic escape, or festive city break.
Experience San Francisco’s Iconic Holiday Traditions
Winter Wanderland & Ice Rink
The Safeway Holiday Ice Rink in Union Square is a beloved San Francisco tradition, drawing locals and visitors alike for over a decade. Skating here feels like stepping into a holiday movie — couples holding hands, families laughing, and friends circling the rink beneath Union Square’s towering Christmas tree.
- Opens: November 5, 2025
- Closes: January 19, 2026
- Hours: 10am–11pm daily (closes 9:30pm on New Year’s Eve)
Whether you’re a pro or it’s your first time lacing up skates, this festive experience is a must on your holiday itinerary and it’s only a short stroll from The Marker.
The Marker’s In-House Holiday Touches
Celebrate the season from the comfort of The Marker with festive moments designed to bring warmth, creativity, and a touch of nostalgia to your stay.
On select Fridays and Saturdays in December, Victorian carolers will fill the Grand Foyer and Library with classic holiday tunes, while complimentary hot spiced cider sets the mood. Performances run from 4pm to 7pm on the following dates:
December 5–6, 12–13, and 19–20.
New this year, guests will also be able to take part in a holiday wreath-making workshop, hosted at the hotel on December 6. (Time and details to follow.) It’s the perfect opportunity to get creative and take home a handcrafted piece of seasonal cheer.
The Marker’s cozy lobby spaces, festive décor, and seasonal programming make it more than just a place to stay, it’s a place to gather, unwind, and feel part of the city’s holiday spirit.
Holiday Shopping in Union Square
Union Square is San Francisco’s premier shopping destination, offering everything from luxury brands to local gems. Holiday shopping here is about more than gifts, it’s about soaking in the sparkle of window displays, dazzling décor, and festive energy.
- Luxury staples: Macy’s, Saks Fifth Avenue, Chanel, Tiffany & Co. — just minutes from The Marker
- Local favorites: Gump’s (for timeless, elegant gifts) and indie boutiques for one-of-a-kind finds
Insider tip: Visit on weekday mornings or mid-afternoons to avoid crowds. For the best deals, keep an eye out for post-Thanksgiving and post-Christmas sales.
After shopping, refuel with Italian comfort food and seasonal specials at Tratto, our on-site restaurant.
Celebrate the Season with Culture & Events
Beyond shopping and skating, Union Square shines as an entertainment hub during the holidays. Within walking distance of The Marker, you’ll find:
- Curran Theater & ACT (American Conservatory Theater): Holiday classics and Broadway-caliber performances
- SHN Orpheum: Larger productions that bring the stage to life in spectacular fashion
- Pop-up performances & public art: Surprise concerts and seasonal installations in Union Square
- Jazz bars & rooftop lounges: Perfect for a cozy nightcap after a show
Seasonal Photo Ops & Must-See Moments
San Francisco during the holidays is brimming with picture-perfect backdrops. Don’t miss:
- The Union Square Christmas Tree, glowing nightly
- The Dewey Monument, lit up for the season
- Iconic heart sculptures with festive flair
- The Powell Street cable car turnaround, a nostalgic holiday scene
- The Dragon Gate entrance to Chinatown, adorned with seasonal lights
Pro tip: Bundle up with a scarf and layers. Union Square is brisk but walkable well into the evening, especially from The Marker’s doorstep.
Practical Tips for Your Holiday Stay
Planning ahead makes your Union Square holiday adventure even smoother:
- Book early for December stays. The best rooms and rates go quickly. Explore rooms and holiday offers.
- Getting around: Union Square is easily accessible by BART and Muni. The Marker is just a short walk from Powell Street Station.
Dining: Tratto offers all-day dining and makes an excellent spot for a festive brunch, hearty lunch, or late-night bites. - Parking: Valet services and nearby garages make it easy if you’re driving in.
Flexibility: Plan your days in short bursts. Shop, skate, dine, and warm up in between.
Make The Marker Your Home for the Holidays
Staying at The Marker means having San Francisco’s holiday spirit right at your doorstep, and boutique comfort waiting when you return. Guests enjoy:
- Walkability to Union Square’s best events and attractions
- In-house holiday cheer with carolers and hot cider
- Dining at Tratto, a festive gathering place for all-day meals and holiday menus
- Spacious, stylish rooms designed for relaxation after a day of winter activities
Plan your winter escape in the heart of Union Square. Explore rooms, holiday offers, and festive stays at The Marker.