Celebrate the Magic of Christmas in Union Square
A Boutique Holiday in the Heart of San Francisco
There’s something undeniably enchanting about Christmas in Union Square, San Francisco. The air hums with carolers’ harmonies, lights twinkle across the skyline, and the scent of roasted chestnuts mingles with the ocean breeze. The holidays transform the city’s bustling center into a winter wonderland, no snow required.
Just a few blocks away, The Marker welcomes you to your own cozy retreat in the heart of it all. With its artful charm and boutique warmth, it’s the perfect home base for exploring Christmas in San Francisco Union Square, whether you’re skating beneath skyscrapers, sipping cocoa by the fire, or simply soaking in the city’s sparkling spirit.
What Makes Union Square So Festive?
Every year, Union Square transforms into the heart of San Francisco’s holiday magic.
The Union Square San Francisco Christmas Tree, glittering with more than 30,000 LED lights and shimmering ornaments, illuminates the plaza through early January. The tree lighting ceremony, typically held on the Friday after Thanksgiving, marks the unofficial start of the holiday season in SF, drawing locals and visitors alike for a night of music, joy, and community.
Across the square, the Union Square ice skating rink opens daily from early November through mid-January. Glide beneath the city’s skyline with a view of Macy’s festive windows and the palm trees wrapped in sparkling lights – a uniquely Californian holiday moment.
Evening strolls bring more magic still: light displays on Powell Street, live music floating from nearby cafés, and the laughter of friends gathering after work. It’s a place where city energy meets holiday wonder, a beloved San Francisco winter tradition that locals cherish year after year.
Stay Cozy in Style at The Marker
After a day of festivities, step back into the warmth and color of The Marker, your boutique haven just moments from the square. Our lobby glows with festive décor, expect twinkling lights, fragrant evergreens, and touches of Victorian nostalgia. On select December evenings, Victorian carolers fill the foyer with holiday tunes, while guests sip complimentary hot cider by the fire.
Whether you’re returning from a night of shopping or an evening performance, The Marker feels like coming home. Relax in our Library Lounge, unwind in your artfully designed room, or enjoy dinner and wine at Tratto, our Italian-inspired restaurant next door.
And for those seeking something extra festive, we’ll host holiday-inspired guest activities throughout December – from wreath-making workshops to cider tastings.
Holiday Shopping with Boutique Flair
Union Square is a shopper’s paradise during the holidays – but it’s more than a checklist of stores; it’s a sensory experience. Think shimmering window displays, jazz echoing through the streets, and the joy of discovering that perfect gift.
Find luxury treasures at Tiffany & Co., Chanel, and Macy’s, or explore the character-filled corners of Gump’s, Pop Mart, and Nintendo for one-of-a-kind finds. Whether you’re searching for something heartfelt, playful, or indulgent, the Union Square shopping district offers it all – with plenty of opportunities for festive people-watching along the way.
Insider tip: Visit in the morning or late evening for a quieter, more magical browsing experience. Sometimes, the best part of shopping here isn’t buying – it’s just basking in the glow of the lights and the holiday rhythm of the city.
What to Do After the Tree Lighting
Once the Union Square Christmas Tree lights up the night, the city feels alive with possibility. You might linger for a cocktail at one of San Francisco’s rooftop lounges or wander toward Chinatown’s glowing Dragon Gate, just a few blocks away. Holiday shows and jazz performances light up nearby theaters, offering cozy ways to spend the evening.
And when the night winds down, return to The Marker for a warm cider nightcap in the Library Lounge – a soft landing after a bright and beautiful day.
Find Things To Do In Union Square
Snapshots of a San Francisco Christmas
Every corner of the city begs to be captured – a postcard-perfect moment waiting to happen.
- The Union Square Christmas Tree at dusk, lights reflecting off glass towers.
- Skaters twirling beneath skyscrapers at the SF Union Square ice rink.
- The Powell Street cable car wrapped in garlands, bells ringing through the cool evening air.
- Maiden Lane glowing with delicate canopy lights overhead.
- A cozy nook at The Marker, where books, cider, and soft jazz make the perfect backdrop.
Don’t forget to tag @themarkersf when you share your holiday snapshots – we love seeing your festive moments come to life.
A San Francisco Christmas Without the Snow
Who says you need snow to feel the holiday spirit? Christmas in San Francisco offers a different kind of magic – one filled with sparkle, style, and sea breeze. Here, you can wander under palm trees wrapped in twinkle lights, dine alfresco under heaters, and explore the city without bulky coats or winter delays.
It’s the perfect blend of East Coast nostalgia and West Coast ease – where holiday tradition meets laid-back California cool. For travelers seeking a different kind of holiday escape, The Marker and Union Square Christmas experience deliver warmth, light, and a touch of unexpected joy.
Making Your Stay Extra Special
At The Marker, we love helping guests create personalized holiday memories. Enhance your visit with a few festive touches – from mulled wine service and seasonal treats to suite upgrades ideal for romantic weekends or family stays.
Planning a small holiday gathering? Our Gather spaces provide an elegant backdrop for intimate celebrations or private dinners. And if you’re dreaming up something special, our team is here to help – just ask.
A Perfect Day Around The Marker
Wake to the aroma of espresso and enjoy a holiday breakfast at Tratto, featuring seasonal specialties and warm hospitality. Spend your afternoon skating at Union Square, capturing photos by the tree, and exploring San Francisco’s boutique shops and holiday markets.
As evening falls, take in a theater performance or jazz show, then return to The Marker for cider, carolers, and the comforting glow of our lobby lights. Whether it’s your first visit or an annual tradition, your holiday story begins here.
Book a Boutique Holiday Stay at The Marker
This season, discover the charm of Christmas in Union Square, San Francisco, where festive lights meet boutique comfort. From open-air ice skating to warm nights by the fire, The Marker invites you to experience the season your way.
Explore our festive offers, book your Christmas stay, or see our seasonal events and specials, and make this winter one to remember.
